1. Scope and Applicability

Alpenhof KG with its head office in 39030 Rasen/Antholz (Südtirol), Italien (Niederrasner Straße 27), hereinafter referred to as “the website operator”, owns and operates this website.

This Privacy Policy states that any information you provide to the Site Operator when using this Site may be used by the Website Operator to optimize the Site and its offers. This Privacy Policy applies in conjunction with the website’s Terms of Use.

The Company reserves the right to change this Privacy Policy at any time without notice. Only the current Privacy Policy shall apply.

2. Data Processing

When you visit this website, the website operator may collect personal information from you, either (1) when you are asked to provide this information while booking, inquiring and subscribing to the newsletter (directly) or (2) if you are logged in while browsing (indirect). However, the Company will use such information only for the purposes set out in this Privacy Policy and undertakes to maintain confidentiality of the personal data collected in this manner. This privacy policy describes the purposes of the data processing relating to this website, in cooperation with third-party providers the use of cookies and how you can protect your rights to your personal information.

The Website Operator collects, stores, processes and uses information about customers and visitors to its website to conduct its business activities in order to inform its customers about the packages/products / discounts / packages and services that may be of interest to them and for the creation of web statistics. The information you provide will be used to contact you if necessary, e.g. to notify you of changes in the operation of this website or to provide you with services / services that may be of use to you. The following information explains which data is collected and how it is recorded.

3. Storage

The data collected by the website is stored in Germany. The data is stored there for a period of 5 years. Security storage is done 1 time a day.

3.1. Data Storage

General

In the process of Your usage of the Website, the website operator collects certain data from You and uses such data for different purposes. The type of data collected by the website operator and the usage of such data depend on the data. In that regard, this Privacy Policy differentiates between the following categories of data:

• Anonymous data
• Log Data
• Personal data

3.2. Where can I view data stored about me?

Website data

According to the new GDPR (= General Data Protection Regulation), you are entitled to receive information about the data you collect, to obtain a correction, to request a cancellation, to file an opposition and to claim the right to limited processing. We take your concerns very seriously. If you would like to claim any of the above rights, please contact our company:

info@hotelalpenhof.it
+39 0474 496 451

Viewing the recorded data by third party provider

Bookingsystem

• Vioma GmbH
• info@vioma.de
• +49 781 31055-0

4. Privacy

The Website operator takes precautions, including administrative, electronic, and physical procedures, to protect your personal information from loss, theft and misuse, as well as from unauthorized access, transmission, alteration, and deletion.

The website employs the industry-standard SSL (Secure Sockets Layer) encryption. Your personal information and credit card information required in internet transactions is thereby safeguarded.

You can also help us secure your information by following some simple steps. Change your password often using a combination of letters and numbers and make sure you are using a secured web browser and update it on a regular basis.

The Website operator has taken security measures to ensure that your personal information for the intended purposes is correct, complete and up-to-date. Naturally, you have the right to access and change your information at any time. You can help us by making sure your contact information and default settings are correct, complete and up-to-date. You may also receive a copy of your personal information by contacting us at the e-mail address mentioned below.

5. Description and collection of data categories

5.1. Anonymous data

The Anonymous Data is used to anonymously analyze the usage of the Website and for related anonymous statistical purposes only. Anonymous data collected by the Website Operator includes the following (“Anonymous Data“):

• The browser type and version
• General information regarding the operating system
• The current date and time

5.2. Log Data

Log Data is used exclusively for the operation of the Website. The usage of Log Data as Anonymous Data according to this Privacy Policy, however, remains reserved. Each time the Website is accessed data relating to such access by the User is saved in a log file. The Log Data includes in particular:

• Site by which the user entered the website
• Moves to other sites of this website
• Number of visited sites and length of stay
• Number of requested data
• Status of access (eg file transfer, file not found, etc.)
• IP address data, location, stored language

5.3. Personal Data

The Website Operator uses the Personal Data for the following purposes:

• To contact the user based on the user’s consent.
• Customization of the Website and its products according to the interests and preferences of You (including the selection of advertisements displayed on this Website and outside)
• General improvement of the products and services of the Website Operator.
• To ensure valid execution of the third-party services.

The Website Operator collects Your personal data, i.e. information that permits the Website Operator to identify You. The collection of such personal data is limited to data that You have provided to the Company voluntarily by entering such data in forms on the Website. Such Personal Data includes in particular:

• Name (first name)
• Surname (last name)
• Address
• Country
• Language
• E-Mail address
• Phone Number

The Website Operator will only use the Personal Data in accordance with this Privacy Policy. However, the Website Operator reserves the right to use the Personal Data for other purposes, provided such usage for other purposes is mandated or permitted by applicable law.

If You do not want the Personal Data to be used for marketing purposes by the Website Operator, You may notify The Website Operator at any time, and The Website Operator will then stop using the Personal Data for such purposes.

6. Content and services of other providers

The transfer of your personal data is based on central functionalities. Your personal data will be saved on the server of a service provider using the tools listed below from this website. This is done while preserving all privacy and data security relevant aspects.

6.1. Booking Software

If you make an online booking on this website, this is done through the online reservation system vioma GmbH. All booking data entered by you will be encrypted.

vioma GmbHhas committed to privacy-compliant handling of your transmitted data. It takes all organizational and technical measures to protect your data. Your data will not be sold, rented or otherwise made available to third parties. Transfers of personal data to state institutions and authorities are only possible within the framework of mandatory national legislation.

6.2. Forms

The Formhandler is used for sending contact requests. If you send inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. This data will not be shared without your consent.

The Website Provider points out that data transmission over the Internet (for example, when communicating by e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

6.3. Newsletter

You can subscribe to the newsletter via this website. The system used is called Mailchimp. Your e-mail address and your declaration of consent is needed, that you agree with the subscription to the newsletter.

After signing up for the newsletter, you will receive an email with a link confirming your registration.

You can unsubscribe from the newsletter at any time by sending your cancellation to the following e-mail address: info@hotelalpenhof.it. Your data, which you have sent us in connection with the newsletter dispatch, will be deleted immediately.

6.4. Analytics Software

The Website uses analytics software. Currently, the Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies (see below for more information about Cookies).

The information generated by the Cookie about Your use of the Website (including Your IP address) will be transmitted to and stored by Google on servers in the United States. Google will anonymize the last eight numbers of the IP address. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

Google will use this information on behalf of the website operator to evaluate your use of the website, to compile reports on your website activity and to provide other services and activities in the search engine.

7. Why do we collect data?

The Website Provider collects and uses your personal data in order to give you easy access to this website and to constantly improve the website and its offers. In addition, anonymous data on Your behavior is used for statistical and analytical purposes in order to optimize the web content.

In addition personalized information and offers may be shared with you and your stored data may be associated with you. For example, this means that you do not have to fill in forms more often, or you can view existing services.

This website uses third-party services, see above. In order to ensure the correct execution of these services additional data will be included.

If you are not interested in the new developments and/or would not like to receive information about new products and services, you can inform the Website Provider here at any time.

8. How is the data collected?

8.1. Booking Software

If you book your holiday on our website, this is done through the online reservation system CBooking of the company HotelNetSolutions GmbH. All booking data entered by you will be encrypted and sent to the partner’s server.

8.2. Forms

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent. For sending the information of the forms we use an e-mail tool called xy. Please note that data transmission over the Internet (for example, when communicating via e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

8.3. Cookies

General

A cookie (“Cookie”) is a small file which is placed on the hard drive of Your computer or device, provided that You have set the browser to accept Cookies.

Cookies help the Website Provider to analyse its Website traffic. Furthermore, Cookies let the Website Provider know that it is You who is visiting the Website. Cookies allow the Website to respond to You as an individual. The Website is programmed so that it tailors itself to the needs, likes and dislikes of You by gathering and remembering information about Your interests and preferences, all of which is done by using Cookies.

Overall, Cookies help the Website Provider to provide You with a better Website, by enabling the Website Provider to monitor which pages You find useful and interesting.

A cookie doesn’t give the Website Provider access to the computer of You or any information about You, except the data You choose to share with the Website Provider.

You can choose to accept or decline Cookies. Most web browsers automatically accept Cookies, but You can modify Your browser setting to decline Cookies if You prefer to do so. Declining Cookies may however prevent You from taking full advantage of the Website. For more information on Cookies and your browser settings please visit http://www.allaboutcookies.org/ge/

Google Analytics cookies

As stated above, the Website Provider collects standard internet log information and details of Your behaviour patterns by using Google Analytics Cookies. The Website Provider does this to improve the Website. This information does not comprise any Personal Data. Data used for analytics purposes may however be associated with Personal Data gathered from this Website or otherwise.

More information about Google Analytics Cookies can be obtained here.

List of cookies

The list below shows the Cookies the Website uses and what information they store:

9. Objection

9.1. Newsletter Opt-Out

To communicate important hints and information about this hotel, we offer you the opportunity to inform yourself about our newsletter service. You can sign up for this here . If you no longer wish to receive the newsletter, you can unsubscribe here .

9.2. Google Opt-Out

To provide You with more choice on how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the Website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the Website itself.

Additional information about the Google Analytics Opt-out Browser Add-on can be obtained here.

9.3. Tip: General disabling of online advertisers

You also have the option here to exclude online advertisers from the outset.

9.4. Contact for opposition

According to the new GDPR (= General Data Protection Regulation), you are entitled to receive information about Your collected data, to obtain a correction, to request a cancellation, to file an opposition and to claim the right to limited processing. We take your concerns very seriously. If you would like to claim any of the rights above, please contact:

info@hotelalpenhof.it
+39 0474 496 451

ADDITIVE+ LANDINGPAGE – Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

ADDITIVE+ MARKETING AUTOMATION – Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

ADDITIVE+ NEWSLETTER

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

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